Samsung’s smartphone shipments decline, but still leads the global market in Q2 2022

Last updated: August 1st, 2018 at 16:12 UTC+01:00

After publishing India-specific reports, Counterpoint Research has at present released the global smartphone shipment data for Q2 2018. Samsung'southward performance in Bharat was a mixed handbag every bit the company regained lost ground in market share but lost to OnePlus in the premium segment. The visitor's performance globally was nothing to boast about either.

According to Counterpoint Inquiry, the global smartphone market declined 2% YoY to 360 1000000 shipments. Samsung held on to the tiptop spot even though its smartphone shipments dropped 11% annually to 71.six million units. This brought down Samsung's global market share from 22% last year to 20% in Q2 2018. The visitor's poor operation is once again linked to the weak need for the Galaxy S9 series. Samsung also failed to ameliorate its Boilerplate Selling Price (ASP), while all other brands in the height five saw an increment in their ASP.

Huawei replaced Apple equally the second largest vendor

Huawei replaced Apple as the 2nd largest vendor by shipping 54.2 million units and garnering 15% market place share. Apple saw a minor 1% increment in shipments to 41.iii million and settled for the same 11% market place share it held last year. Xiaomi and Oppo secured the next two spots with 33 million and 29.6 1000000 shipments, respectively.

Among the top five vendors, Xiaomi grew the fastest at 43%, followed past Huawei at 41%. Indicating marketplace consolidation, the top ten vendors accounted for 79% of the market place share, leaving 600+ brands to fight for the remaining 21% share.

The report attributes the decline in global shipments to the lengthening replacement cycles and the resultant weak demand in developed markets. Even in Q1 2018, the global smartphone shipments declined 3% annually to 360 1000000 units.